This article provides an overview of our recent domain change. Access: Users/Managers/Admin
We are excited to announce our transition from plummhealth.com to heyplumm.com and app.heyplumm.com. This change represents so much more than just a name-change. It represents a pivotal shift in our brand's journey, aligning with our broader array of services to include comprehensive HR solutions alongside our existing Wellbeing Solutions.
Motivation
The move to "heyplumm" reflects our evolution and commitment to offering an inclusive platform that caters to all aspects of workplace wellbeing and efficiency. This change aims to better encapsulate our ethos and the diverse solutions we provide. The aim is to foster a deeper engagement with our audience and enhance the overall user experience. "heyplumm" stands as a symbol of our expanded vision, ensuring our brand remains relevant, accessible, and easily recognisable.
Impact
This update will introduce two significant changes:
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Pre-login Webpages: The transition to www.heyplumm.com will be managed through HubSpot, ensuring a seamless experience. All existing bookmarks or saved links directing to our old domain will automatically redirect to the new domain, ensuring continuous access without disruption.
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Post-login Pages: Our platform access pages will migrate to www.app.heyplumm.com, distinctly separating the user interface pre and post-login. This delineation enhances the management and maintenance of our digital ecosystem, offering an improved user experience.
Risk Assessment and Mitigation
The primary challenges include potential user confusion during the transition and the implications for SEO. To counteract these, we have devised a strategic communication plan encompassing broad-based user education across various channels and meticulous SEO optimisation to ensure the transition is smooth and our online visibility remains strong.
A specific challenge potentially arises for users with outdated registration/access links, who will be directed to a custom HubSpot holding page. This page will notify users of the outdated link and instruct them on how to obtain a new, valid link, as direct redirection to app.heyplumm will not be feasible.
Technical Requirements
The domain change requires comprehensive updates across our digital footprint, including adjustments to website URLs, email communications, and marketing collateral. It's important to conduct extensive testing to verify the proper functioning of all redirects, ensuring user access is uninterrupted and our search engine rankings are preserved.
User Guides/Training Material
All digital resources, including in-app communications, help documentation, and training materials, will be updated to reflect the new domain. These revisions are aimed at maintaining clarity and consistency for our users, reinforcing our brand's evolution and ensuring a smooth transition.